The AMG Brand Centre:
A New Home for AMG Enthusiasts

Mercedes-Benz has chosen Toronto, a city known for its affinity for high-performance luxury cars, to host North America’s first AMG Brand Centre. This pioneering move is in response to the strong demand in the Canadian market, where one in every five Mercedes-Benz cars sold is an AMG model. The new centre is not just a dealership; it’s a comprehensive AMG experience, tailor-made for enthusiasts of the brand’s powerful and sophisticated vehicles.

AMG Brand Centre

The AMG Brand Centre:
A Hub of Expertise and Customization

Located adjacent to the Mercedes-Benz Queensway dealership, the expansive 6,536 square foot AMG Brand Centre offers an exclusive setting for fans and prospective buyers. The centre boasts a modern design influenced by AMG’s headquarters in Affalterbach, Germany, featuring elements that reflect AMG’s ethos of power, passion, and performance. The facility includes a private lounge and a specialized delivery area dedicated to AMG vehicles. Here, customers can meet with highly-trained AMG specialists who guide them through the extensive product lineup and the bespoke customization process. This ensures that each client leaves with a vehicle that is not only a mode of transport but a personalized statement of their lifestyle and tastes.

AMG Brand Centre

More Than Just Cars:
Community and Culture

The AMG Brand Centre also serves as a community hub, underlining Mercedes-Benz’s commitment to enriching the lives of local residents. During its grand opening, the centre hosted an event in collaboration with Big Brothers Big Sisters, featuring appearances by notable figures such as Canadian entrepreneur and race-car driver Marc Lafleur. This initiative illustrates AMG’s dedication to empowering the next generation through mentorship and inspiration, showing that their investment in the community goes beyond just cars.

AMG Brand Centre

A Landmark for Car Lovers

The AMG Brand Centre in Toronto is more than just the first of its kind in North America—it’s a landmark for automotive enthusiasts and a beacon of Mercedes-Benz’s ongoing innovation and community engagement. Whether you’re a potential buyer or a car enthusiast, a visit to the centre offers an unparalleled look into the world of AMG, right in the heart of one of Canada’s most vibrant cities. It’s a place where passion for performance luxury cars is not only understood but celebrated. For anyone considering an AMG Mercedes, the Brand Centre promises a tailored, immersive experience that begins the moment you walk through the door.

AMG Brand Centre