In an ever-changing digitally connected world, society has become disconnected with the very human reality each individual face in their daily lives. To set a stage that invites people to regain their sense of livelihood, the Pantone Color of the Year 2019 is Living Coral, evoking a warm bubbly simplicity, and bringing back a sense of “optimism and joyful pursuits”. This color makes an appearance on the Red Steps of the Festival de Cannes 2019, joining many others who chose to wear red-based gowns.