The Evolution of Rive Droite: More Than Just Fashion
Saint Laurent’s Rive Droite is not just about fashion; it’s a lifestyle. The Rive Droite, which is the lifestyle arm of the iconic fashion house, has been making waves in the industry with its unique approach to blending fashion with leisure. Their latest collection is a testament to their innovative spirit, as they collaborate with top-tier creatives like Lexon and New Era. This summer, they unveiled a series of collaborations that redefine beach party essentials. From surfboards and speakers to cameras and caps, the selection designed by Anthony Vaccarello is a perfect blend of style and functionality.
A Dive into the Collection: Vintage Vibes Meet Modern Aesthetics
The Rive Droite collection is a nostalgic trip down the lanes of California sunsets. The dusk-tinted paddle boards and surfboards, adorned with grainy plums and corals, evoke memories of sunsets captured on film. The collection doesn’t stop at surf gear. It includes a water-resistant mini radio in collaboration with Lexon, available in vibrant shades of blue and yellow. This radio, with its retro design, is perfect for summer afternoons accompanied by craft brews. Additionally, the collection boasts of metallic Saint Laurent embossed shades and tumbler mugs that add a touch of elegance to picnics.
Beyond the Beach: Saint Laurent's Integration with the Art World
Saint Laurent is not just about fashion and leisure; it’s about art. The brand’s recent endeavors showcase their commitment to integrating with the art world. The 37.2 campaign, which gave us breathtaking photos of the Rive Droite collection, was captured by renowned photographer Purienne. This integration is further solidified with the launch of Saint Laurent Productions, a film production company. Their debut film, “Strange Way of Life,” featuring Pedro Pescal and Ethan Hawke, was showcased at Cannes, highlighting the brand’s dedication to art and cinema.
The Saint Laurent Rive Droite Beach Party is not just an event; it’s an experience. It embodies sophistication without excess and offers a unique blend of fashion, leisure, and art. As other brands find inspiration in the serene beauty of the seasides, Saint Laurent Rive Droite sets itself apart by offering a holistic experience that spans across high-end lifestyle products, from sparkling glasswares to Rive Gauche bags. Each piece in their collection is undeniably unique, pushing the boundaries of leisure design.