Six Blinkco personalities are represented by the six design principles of Mercedes-Benz - Sensual Purity: defining modern luxury.
What is modern luxury? For some, it is the pinnacle of boundless opulence. For others, it represents freedom from compromises. One thing’s for sure, it evolves with humanity’s relentless search for scarce comfort amidst organized chaos. In the folds of Mercedes-Benz, it is the soul of the automaker’s six guiding principles that form Sensual Purity, the brand’s design philosophy.
Visible Luxury - Love At First Sight
Unexpected Moments: Alexander Sabouri

Natural Attraction: Massimo Lecas

Freeform And Geometry: Dr. Hani Sinno

Invisible Luxury - Comfort In Reassurance
Stimulating Contrast: Nadine Chalati
Law firms have traditionally relied on name recognition and experience to inspire confidence. Not for Nadine Chalati, lawyer and young entrepreneur of her own boutique law firm, Chalati Lawyer. Using a contrast of traditional knowledge and an innovative social presence not found at other firms, she seeks to harmonize old and new strategies to promote her brand. In addition, she is also a recipient of the 2020 RBC Canadian Women Entrepreneur Awards Ones To Watch Award

Stunning Proportions: Karine Simard

Significant Graphics: Sarah Ménard
