Six Blinkco personalities are represented by the six design principles of Mercedes-Benz - Sensual Purity: defining modern luxury.

What is modern luxury? For some, it is the pinnacle of boundless opulence. For others, it represents freedom from compromises. One thing’s for sure, it evolves with humanity’s relentless search for scarce comfort amidst organized chaos. In the folds of Mercedes-Benz, it is the soul of the automaker’s six guiding principles that form Sensual Purity, the brand’s design philosophy.

In this special presentation by Blinkco, we introduce six distinct personalities based in Montreal, Canada that represent the six principles of Sensual Purity: Unexpected Moments, Natural Attraction, Freeform and Geometry, Stimulating Contrast, Stunning Proportions, and Significant Graphics.

Visible Luxury - Love At First Sight

First impressions are often the foot in the door for many new opportunities. Whether it’s in the cars we drive, the clothes we wear, or even the foods we eat, what we show others will leave a lasting impression. That initial perception must be delivered right, the very first time. Blinkco’s first three personalities illustrate perfect examples of visible luxury within Sensual Purity.

Unexpected Moments: Alexander Sabouri

Of many real estate brokers in the greater Montreal area, very few have equaled the ambitions of Alexander Sabouri in his young yet illustrious career at Royal LePage Heritage. Much like Mercedes-Benz, he designs highly emotive experiences with positive elements of surprise tailored to each individual client. Armed with his encyclopedic knowledge of current and future market trends, he is driven by his passion for limitless growth in the industry.
Alexander Sabouri
Alexander Sabouri

Natural Attraction: Massimo Lecas

He is no stranger to Montreal’s famous food and nightlife scene. Founder of the once-famous Buonanotte on the Main, Massimo Lecas now co-owns Novantuno, a restaurant group that includes local favorites such as Porchetta in Little Italy, and the big and sleek Italian eatery Fiorellino. His mastery of the culinary arts stimulates all senses with creative usage of ingredients, a polished presentation, and obsessive attention to detail.
Massimo Lecas
Massimo Lecas

Freeform And Geometry: Dr. Hani Sinno

Undoubtedly the most well-known plastic surgeon in the greater Montreal area, Dr. Hani Sinno is a well-respected authority in reconstructive and cosmetic surgery. His practice mirrors his personal passion for fine arts as he skillfully creates beautiful expressions of his patients’ objectives that are both unrestrained yet in absolute control.
Dr Hani Sinno
Dr Hani Sinno

Invisible Luxury - Comfort In Reassurance

Enjoying moments of pure bliss is an immaterial luxury that most people strive to obtain. It can be found in memorable experiences, confident advice, or simply the recognition of elevated status. The next three Blinkco personalities mirror the intangible qualities of invisible luxury that guide Mercedes-Benz’s philosophy.

Stimulating Contrast: Nadine Chalati

Law firms have traditionally relied on name recognition and experience to inspire confidence. Not for Nadine Chalati, lawyer and young entrepreneur of her own boutique law firm, Chalati Lawyer. Using a contrast of traditional knowledge and an innovative social presence not found at other firms, she seeks to harmonize old and new strategies to promote her brand. In addition, she is also a recipient of the 2020 RBC Canadian Women Entrepreneur Awards Ones To Watch Award

Nadine Chalati
Nadine Chalati

Stunning Proportions: Karine Simard

Being in shape is becoming more and more a luxury few can afford, yet for Karine Simard, it’s a way of life. As a professional fitness model, personal trainer, and full-time mother of two, she is the definition of energy, harmony, and coherence. Undoubtedly, her past victories at WBFF events cemented her status as an exceptional leader and role model to aspire for.
Karine Simard
Karine Simard

Significant Graphics: Sarah Ménard

Where luxury is often presented as an opulent fanfare of great splendor, Sarah Ménard thrives in simplicity. As a luxury realtor for M Real Estate, her less-is-more approach accentuates the precision and refinement of her work, as well as the properties she represents. To be significant, she makes the complex look easy. The end result is a stress-free experience for her clients, driven by her commitment to integrity and professionalism.
Sarah Menard
Sarah Menard

Luxury Evolved - A New Direction For a New Generation

Luxury was once perceived as a symbol of material wealth. Nowadays, it has become more of a pursuit of individual happiness that comes from being comfortable, safe, and confident. Modern luxury as defined by the six principles of Sensual Purity is a bold yet reassuring direction undertaken by Mercedes-Benz in their conquest for a younger, and more knowledgeable than ever demographic clientele. The allure of our six ambitious Blinkco personalities exemplifies, in our opinion, the fundamental characteristics of modern luxury at its peak.