Long before it became a prestige marque itself, the name Polestar symbolized the apex of Swedish automotive excellence. Its long history with Volvo as their racing and performance tuning arm dates back to 1996, then known as Flash Engineering. In 2015, Volvo promptly acquired the brand, thus beginning an identity transformation that will result in the development of modern luxury electric cars.
HYBRID TECH WITHOUT COMPROMISE - THE POLESTAR 1
Clean simple lines characterize the distinctly Scandiniavian roots of the brand’s first production model, the Polestar 1. The wide open front grille lends an appearance of authority, echoing the robust angular lines found throughout the body styling. With sculpted head and tail lights, the car presents itself with assertive dominance without overbearing aggressiveness. The interior is nothing but sublime modernity without sacrificing classic elegance. Occupants will appreciate the premium quality finish of the seats and trimmings, while tech-savvy drivers will be seduced by its array of digital displays and intuitive info-tainment system.
Power is supplied by a twincharged 2.0L gasoline engine and dual electric motors on each of the two rear axles for a combined total output of 600 hp at an impressive 737 lb-ft torque. This enables the Polestar 1 to achieve a 0-100 kph in only 4.2 seconds.
PURE ELECTRIC POWER - THE POLESTAR 2
The next evolution of the brand is its first entry into the fully electric vehicle arena. The Polestar 2 is a 5-door compact fastback, powered by a 27-module battery pack to achieve an estimated range of 500 km per charge. Designed with more practicality in mind than its limited-run predecessor, it comfortably sits 5 occupants while keeping things surprisingly nimble for the weekend drive. Indeed, the vehicle can blast off the starting line and achieve 100 kph in just 4.5 seconds.
While Polestar representatives have been rather tight-lipped about the number of cars pre-ordered, the 2 did generate significant interest with the general public thanks to a successful marketing campaign. As a matter of fact, the car can only be bought online. Focusing on buyers who are increasingly wary of the environmental impact of cars, lower-cost versions will follow later featuring smaller engines and driving range.
LOOKING FORWARD TO THE FUTURE - THE PRECEPT
As technologies become more accessible, so does the integration of new ways to transform the driving experience. In the Precept, Polestar spared no effort in incorporating the latest developments from Google, powered by Android. Using the immersive natural speech recognition capacities of Google Assistant, occupants can control temperature, lighting, navigation and a plethora of other features unseen in any other car on the market.
Not much is known about the Precept at the current time. All we do know is the brand’s emphasis on sustainability, as the interior will use plenty of recycled materials, with vegan leather possibly offered in the mix. One thing’s for sure, this is as close to the future of automotive technology as it can be.
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