Tiffany & Co., the renowned jewelry brand adored for its timeless beauty, has exciting news to share. They’re introducing a fresh addition to their cherished Tiffany Lock collection. This extension includes a stunning variety of jewelry pieces like pendants, rings, earrings, and bracelets, all featuring the distinctive Tiffany Lock design. The spotlight of this campaign falls on some familiar faces – celebrity House Ambassadors ROSÉ of BLACKPINK, Jimin of BTS, singer extraordinaire Nancy Ajram, and the newly welcomed Tiffany & Co. House Ambassador, the talented actress Florence Pugh.

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Celebrating Strong Bonds and Iconic Tiffany Design

Mark your calendars for August 1, 2023, as Tiffany & Co. unveils a captivating campaign that honors the timeless symbol of love embodied by the Tiffany Lock. This campaign stars an ensemble of exceptional individuals who embody love, artistry, and elegance. With each ambassador showcasing the latest Lock designs, Tiffany & Co. is underlining the powerful concept of enduring connections that these pieces stand for.

Alexandre Arnault, the brain behind the jewelry as the Executive Vice President of Product and Communication at Tiffany & Co., shared his excitement, saying, “We’re really thrilled to present the world with fresh takes on the Tiffany Lock motif. Our amazing House Ambassadors beautifully showcase these new designs in a campaign that revolves around the theme of love – a theme that’s been at the heart of our brand since way back in 1837.

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The Legacy of Tiffany Lock: A Blend of Tradition and Modern Charm

The inspiration for the Tiffany Lock collection harks back to an archival padlock dating all the way to 1883. This unique design pays homage to the brand’s history while infusing a modern touch. The iconic padlock has been a symbol of Tiffany & Co. for over a century. The new versions of the Tiffany Lock capture the essence of personal connections and the enduring power of love.

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This collection is thoughtfully designed for all, offering a range of options including earrings, pendants, rings, and a bracelet. Sporting sleek lines and adorned with Tiffany’s signature diamonds, these pieces are available in 18k white, yellow, and rose gold. You’ll find variations with full pavé diamonds, half pavé diamonds, or a clean all-metal look. An exquisite addition is the new Lock bracelet, crafted in 18k white gold and adorned with a stunning combination of half pavé diamonds and half baguette diamonds.

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Global Debut and Where to Find Them

The Tiffany Lock campaign and its fresh collection will make their global debut on August 1. These alluring pieces will be accessible at Tiffany & Co. stores worldwide, as well as on For those who appreciate craftsmanship and symbols of love, these jewelry pieces provide a chance to embrace and cherish the meaning behind the Tiffany Lock collection through this heartfelt campaign.

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Tiffany & Co.’s latest Tiffany Lock campaign, featuring celebrity Ambassadors ROSÉ, Jimin, Nancy Ajram, and Florence Pugh, is a celebration of enduring love and profound connections. The expanded collection’s designs showcase the brand’s commitment to merging tradition with contemporary flair, resulting in jewelry pieces that are not only visually stunning but also hold deep sentimental value. As the campaign launches globally, people around the world will have the opportunity to connect with the symbolism behind these iconic pieces from Tiffany & Co.
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Categories: Fashion