As a new year of retail sales begins, the annual WindowsWear Awards is about to unfold, recognizing the world’s best creative retailers in 18 different categories such as packaging, window display, and interactive experience.
I hear and I forget. I see and I remember. I do and I understand. – Confucius
While online shopping has become a ubiquitous aspect of our daily lives, nothing truly compares to a real in-store experience. From theatrical displays to interactive mobile apps, brands now resort to increasingly innovative methods to attract foot traffic into their stores. The WindowsWear Awards aim to celebrate the artists and designers who continue to push the boundaries of visual creativity.
WindowsWear is the world’s largest archive of past and current visual displays, providing inspirations and upcoming trends for retailers, designers, brands and creative professionals. Founded in 2012 with its headquarters in New York City, the company offers a database that dates back to 1931.